PLAYSUP / INDEPENDENT FOOTBALL CULTURE
Get your brand into the football conversation. Fan-first content, sponsored formats and original video made around the way supporters see the game.
Let’s talk football ↗Explore the opportunities ↓90 MINUTES IS
JUST THE START.
REAL OPINIONS. PROPER FOOTBALL.
A PLACE IN THE CONVERSATION
The debates. The rituals. The players everyone rates differently. PlaysUP is a football media brand built around the people who care about the game. We help brands find a relevant way into that world.
THREE WAYS TO GET INVOLVED
A launch, a matchday moment or a longer partnership. Start with your objective and we’ll shape the format.
Bring your brand into a football conversation through a sponsored quiz, fan debate or original series.
Football interviews and social video produced for your own feed, with ideas, presenters, filming and edits in one scope.
Capture the conversations and atmosphere around an event, launch or matchday activation.
FORMATS WE CAN BUILD AROUND YOUR BRIEF
The line-up. The omissions. The arguments.
Quick choices. Strong opinions.
Knowledge, confidence and a little pressure.
Real reactions from the people in the moment.
SELECTED WORK / CLUB × SPONSOR
A campaign for Salford City and their sponsor, Fireball. Produced under our former name, Street Interviews Sport, before the rebrand to PlaysUP.
Build your football campaign ↗Load the Instagram video here. Instagram may use cookies when you play.
Watch on Instagram ↗SELECTED WORK / FOOTBALL × RETAIL
1.2M
VIEWS ON CURRYS’ X POST
Public post view count · Screenshot verified 24 October 2026
Football content for Currys, shared on their official X account. Produced as Street Interviews Sport, before our rebrand to PlaysUP.
Plan your football campaign ↗Load the original Currys post here. X may use cookies when loaded.
View the original post on X ↗THE TEAM BEHIND THE CAMERA
PlaysUP is part of the Street Interviews Group. See the wider team’s production approach in the group showreel below.
STREET INTERVIEWS GROUP SHOWREEL — wider group work, not a PlaysUP campaign reel.
Yes. We can scope original football content for your channels, separately from any distribution on PlaysUP.
We can discuss a one-off episode or a longer partnership. Format, branding, publishing and deliverables are agreed around your objectives.
Tell us the intended platforms, territories and duration. Paid usage, talent permissions and any third-party rights need to be agreed in the scope.
Ask Asad for the latest platform figures and available audience breakdown. We’ll confirm current data and distribution options when we discuss your brief.
It depends on the production, format, deliverables, distribution and usage. Send the campaign goal, timing and an indicative budget for a tailored proposal.
BRANDS. AGENCIES. FOOTBALL PEOPLE.
Tell us your brand, the audience you want to reach and what you want to happen. Add your timing and budget if you have them.
Start a PlaysUP enquiry ↗Or email Asad directly ↗Content production or sponsorship — we’ll help you find the right fit.