FAMILIAR FACES.
UNEXPECTED ANSWERS.
Pop culture.
Up close.
VIRAL INTERVIEWS
A DIFFERENT PERSPECTIVE.
Pop culture.
Real personality.
Made for your feed.
Viral Interviews is our pop-culture channel. Artist interviews, quick-fire formats and brand collaborations, made for audiences who want to get a little closer.
Find us in your feedARTIST CAMPAIGNS / SELECTED WORK
Watch the interviews. Explore the campaigns.
See what we made and the results reported.
Three quick-fire This or That films with Charli XCX for the Brat album campaign, published on Viral Interviews.
Reported totals for the three-video campaign. Engagement figure rounded. The player shows one film.
Griff and Jordan Adetunji took on our X vs Y format across an eight-part artist series. The film above features Griff.
Reported totals for the eight-video campaign. Engagement figure rounded. The player shows one film.
03 / ARTIST INTERVIEWSHAIMArtist interviews ahead of a new release. Street Interviews reported more than seven million views.
Company-reported campaign result. Reporting period and paid/organic split were not specified.
04 / ARTIST INTERVIEWSHollyTV favourites and fashion choices with Holly Humberstone. Two selected TikTok posts recorded 565,005 combined views.
Selected posts, not full campaign totals. Checked 2 November 2026. Watch the fashion interview ↗
05 / ARTIST INTERVIEWSOrville PeckFavourite films and songs with Orville Peck. Two selected TikTok posts recorded 52,320 combined views.
Selected posts, not full campaign totals. Checked 2 November 2026. Watch the music interview ↗
06 / RELEASE CAMPAIGNMalcolm ToddWe interviewed Malcolm Todd ahead of the release of BLEED, partnering with Ministry of Sound on Viral Interviews.
Artist release campaign. Open the campaign post for the original announcement and interview links.
Results cover the campaign named on each card. The film is one example. Views are not unique viewers; production counts are labelled separately.
Keep watchingTHE SET-UP IS SIMPLE.
A good format opens the door.
The personality does the rest.
Two options. One answer. Favourite artists, unpopular opinions, impossible choices. The more you choose, the more we get to know you.
Five places. No take-backs. Every pick has to find a home before the next one appears. Confidence comes easily. So does regret.
The person behind the playlist. Unexpected favourites, honest answers and space for the conversation to go somewhere you didn’t see coming.
SAME QUESTION. NEVER THE SAME ANSWER.
FOR BRANDS, LABELS
& PEOPLE WITH IDEAS.
Put your artist, your brand or your next big moment into a conversation worth having. We bring the format, the production and the personality. You bring the reason.
SOMETHING WORTH TALKING ABOUT?
YOUR IDEA. OUR NEXT CONVERSATION.
Artists, brands and big ideas. Tell us what you’re planning and the VIRAL team will take it from there.
Prefer email? Speak to Asad directly ↗