Articles
Ideas for social video that people actually watch
Practical guides, formats and lessons from the team behind 10B+ views. A new article every week.
Ideas · 5 min read
12 street interview formats that work for brands
From the blind taste test to the running series: twelve street interview formats that hold attention on social, and how brands can use them without the video turning into an ad.
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Guides · 4 min read
How to brief a street interview campaign
The questions a good brief answers before anyone picks up a camera: one goal, one audience, one message, and a clear line between what is fixed and what is free.
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Strategy · 3 min read
Street interviews, UGC or influencers: which does your brand need?
Three kinds of social video that are often lumped together but do very different jobs. How they compare on reach, trust, cost and control, and why the strongest campaigns combine them.
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Lessons · 3 min read
What makes a vox pop go viral: 7 lessons from 10B+ views
There is no formula for a viral street interview, but there are patterns. Seven lessons drawn from more than ten billion views of vox pops, and what brands can take from them.
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