Case study
A running legend. A runaway hit.
Great Run / Sport & events
The brief
Bring Great Run’s personalities into social feeds.
What we made
An interview and geography quiz with Sir Mo Farah.
The result
Over 47 million views and 3.2 million engagements across Instagram and TikTok.
Mo Farah interview totals across Instagram and TikTok.
Watch it
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