Case study
Charli XCX. Quick choices. A lot to talk about.
Atlantic Records / Culture & entertainment
The brief
Put Charli XCX’s Brat launch into the conversation.
What we made
Three rapid-fire This or That videos for Viral Interviews.
The result
8.2 million views and 913,348 engagements.
Three-video campaign. One example shown.
Watch it
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