Case study
Two artists. Eight videos. One repeatable format.
Warner Music Group / Culture & entertainment
The brief
Bring Griff and Jordan Adetunji into a repeatable artist-content series.
What we made
Eight rapid-fire X versus Y videos for Viral Interviews.
The result
6.57 million views and 425,398 engagements across the series.
Eight-video campaign. One example shown.
Watch it
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More case studies: Atlantic Records, Universal Music, Netflix. See all the work.
