Case study
Real dating talk, straight from the street.
Badoo / Brand campaigns
The brief
Make Badoo’s own TikTok feel like real people talking about real dating, not an app ad.
What we made
80+ videos over two rounds, in 2023 and 2024, across Manchester and London. Street interviews on a Badoo-branded mic about first dates, red flags and love, plus a typewriter poetry series where strangers got a love poem written on the spot. Every video was delivered ready to post on Badoo’s TikTok.
The result
Badoo brought us back for a second round. The campaign passed 20M views overall, and our top video on Badoo’s TikTok alone hit 1.5M.
One of 80+ films. Shown in full.
Watch it
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