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Ideas for social video that people actually watch
Practical guides, formats and lessons from the team behind 10B+ views. A new post every week.
Guides · 12 November 2026 · 5 min read
How to choose a street interview agency in the UK
Anyone can hold a microphone on a high street. What to look for in a street interview agency, the questions to ask before you hire, and the warning signs.
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Guides · 9 November 2026 · 5 min read
How much does a street interview campaign cost?
There is no fixed price, but there is a pattern. Where the money goes on a street interview campaign, and how to get more finished videos for the same budget.
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Lessons · 2 November 2026 · 3 min read
What makes a vox pop go viral: 7 lessons from 10B+ views
There is no formula for a viral street interview, but there are patterns. Seven lessons drawn from more than ten billion views of vox pops, and what brands can take from them.
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Strategy · 26 October 2026 · 3 min read
Street interviews, UGC or influencers: which does your brand need?
Three kinds of social video that are often lumped together but do very different jobs. How they compare on reach, trust, cost and control, and why the strongest campaigns combine them.
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Guides · 19 October 2026 · 4 min read
How to brief a street interview campaign
The questions a good brief answers before anyone picks up a camera: one goal, one audience, one message, and a clear line between what is fixed and what is free.
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Ideas · 12 October 2026 · 5 min read
12 street interview formats that work for brands
From the blind taste test to the running series: twelve street interview formats that hold attention on social, and how brands can use them without the video turning into an ad.
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Ideas · 5 October 2026 · 4 min read
Why music artists keep turning to street interviews
Release week is crowded, and a polished video can disappear in hours. Street interviews give artists something rarer: a few unguarded minutes with the public that fans actually want to watch.
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Guides · 28 September 2026 · 4 min read
How to measure a street interview campaign
Views are the number everyone quotes and the one that tells you least. The measures that show whether a street interview campaign actually worked, and how to read them.
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Guides · 21 September 2026 · 4 min read
Where to film a street interview: choosing a location that works
The right spot gives you willing people, clean sound and a backdrop that tells the viewer where they are. The wrong one costs you the day. What to look for before anyone presses record.
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Strategy · 14 September 2026 · 4 min read
Street interviews for B2B brands: why the format works beyond consumer products
Payroll, software and professional services rarely make people stop scrolling. Put the right question to the public, though, and a B2B message can travel as far as any consumer campaign.
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