Case study
Can Salford fans name their own players?
Fireball x Salford City FC / Sport & events
The brief
Working with the agency KINC, Fireball wanted matchday content with Salford City FC that fans would actually watch.
What we made
Vox pops with fans at Salford City’s home game against Cheltenham in September 2024, with a Fireball mic flag and a Fireball bottle costume. Fans had to guess the players.
The result
Posted on PlaysUP as a collab with Fireball UK and Salford City, the reel passed 880,000 views on Instagram.
The Instagram reel. Shown in full.
Watch it
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