Case study
A full meal in 30 seconds.
Protein.com / Brand campaigns
The brief
Reach busy professionals aged 35+ with paid social for the SLIM meal replacement.
What we made
Paid-social-first street interviews built around real lunch habits: blind taste tests, “how much do you spend on lunch?” and “a full meal in 30 seconds”.
The result
A set of ad-ready cuts made for paid social from day one, each built around a single, clear hook.
Paid social campaign. One example shown.
Watch it
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