Case study
A dream holiday, given away on the street.
Radisson Hotels / Brand campaigns
The brief
Drive entries to a Radisson Hotels contest, where a 5-day holiday with flights and hotel was up for grabs every week, in a way that felt natural on social, not like an ad.
What we made
A travel-themed street interview in Manchester, with our presenter on a Radisson Hotels mic, that sent viewers to the contest. It went out as a joint Instagram collab with @radissonhotels, so it sat on both accounts, and we pushed it across our network of pages.
The result
The collab put the giveaway in front of our audience and pointed them straight to Radisson’s contest post to enter.
Collab campaign film. Shown in full.
Watch it
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