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Case study

A new sport, made for VR.

Meta Quest: Racket Club / Culture & entertainment

The brief

Meta wanted UK players to hear about Racket Club, a brand-new VR paddle sport on Meta Quest, on launch day.

What we made

We took the new VR sport onto the streets of Manchester, asking tennis and pickleball players why they love racket sports, and cut their answers with gameplay from the launch trailer.

The result

Live on launch day across our TikTok and Instagram, putting Racket Club in front of a young UK audience with Spark Ads rights so Meta could boost it further.

Launch film. Shown in full.

Watch it

Watch the film on TikTok ↗

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