Case study
Famous painters. Uncredited web designers.
Wix Studio / Brand campaigns
The brief
Launch Wix Studio’s site-signature feature by showing that the people who build websites rarely get the credit.
What we made
A one-day shoot outside The Met and the Guggenheim in New York. Visitors named famous painters in seconds, then couldn’t name who built sites with millions of visits. Four hero films, each cut three ways.
The result
12 paid-social assets with different hooks and outros, ready for Wix’s media team to test.
4 hero films, 12 paid-social cuts. One example shown.
Watch it
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