Case study
A UK launch across three shopping centres.
Jewells / Brand campaigns
The brief
Build buzz around the launch of Jewells’ MemoryStack™ jewellery and new stores, and leave the brand with a bank of content for the weeks after.
What we made
20 vertical videos filmed at Eldon Square, Bluewater and WestQuay: guess the price, bag swaps, mystery boxes, “this or that” battles and UGC-style product videos. One went out as a co-branded collab on Viral Interviews.
The result
A full launch content library for Jewells’ own channels, plus a collab post in front of the Viral Interviews audience.
20-video launch library. One example shown.
Watch it
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